The briefing: “We want a logo, slogan, and packaging for our new burger project.”
The mission: To create a logo/identity that expresses the volume and “richness” of the buns’ contents.
The target group: Mainly young people, but also all burger lovers in Patras.
The design: Large typography, an appealing design that feels like… grabbing the burger bun and wanting to squeeze it! For flavours that melt in your mouth. Our slogan, Use Your Hands, is encouraging and complements the design. Identity with clean typography, legible logo, “circled” for use on social media.
