The briefing: “What we want is a unified series that captures, in a modern way, the taste experience of a delicious breakfast or a quick snack for all times of the day.”
The mission: To create a strong product range that inspires a complete, nutritious breakfast.
The target group: It is a product line aimed at the whole family, with colourful packaging and a cheerful, playful mood for everyone.
The design: Our dynamic client ELOMAS encouraged us to make their products more fun, as modern Greek families are increasingly welcoming them to their tables. For this reason, we let our imagination run wild, creating “faganes” (little munchers) for children’s “slim body” and “crunchy oat” for the whole family, bars, flakes, and granules, all in paper packaging, with “woke” characters, funky designs, nutritional advice, and an attractive look! In the same modern spirit, we created more products for the table: toast bread, eggs, rusks, and packaging for classic and beloved cookies. Colours and looks that highlight each product’s contents. Design and elements that whet the appetite.
