The briefing: “We are preparing the most delicious pit-stop on the National Highway, so that everyone can choose whatever they want to enjoy, in the best quality.”
The mission: To create a corporate identity from 0 to 100! Look and feel, branding, an overall image that stands out from everything else on the highway and makes you want to visit.
The target group: Men, women, children, all travellers who want a tasty stop on the new Patras-Pyrgos National Highway, but also those who want delivery from all surrounding areas.
The design: Travel-related, excursion-related, picnic time, wherever you go, stop here. Pick the perfect coffee, pick a pizza, pick a sandwich, burgers, sweets, whatever you fancy. This was the logic that led us to the warmest, friendliest, most familiar, and most modern result. With colours and designs reminiscent of our favourite picnic, eco-friendly packaging, a contemporary look, clean lines, and outstanding execution.
