The briefing: “We want the freshest look for our fruits and vegetables.”

The mission:To bring fresh fruits and vegetables to life with a 360brand identity that will attract all eyes to emphasize that the Marconi store offers the freshest and healthiest goods in the Achaean land.

The target group: Local market.

The design: Fruit and vegetable stories and more… Unique design, characters’ creation. Each fruit and vegetable became the hero of healthy living, came forward and told us in a humorous way its benefits. Friendly, loved approach for all consumers.