The briefing: “We need to refresh our corporate image while maintaining the same logo and colors.”

The mission: To design a fresh brand corporate identity with new tints of blue and red and, at the same time, to emphasize the slogan with typography for the DUR Fashion Company which is widely known, since 1960, as one of the most emblematic Greek brands on men’s clothes.

The target group: Men of all ages.

The design: Modern, elegant, luxurious design throughout the new corporate identity. In addition, the embossment applied on the logo creates a discrete and elegant result representing the essence of the DUR philosophy.

The briefing: “We created handcrafted bitters from 100% natural ingredients and we want packaging that highlights them.”

The mission: To choose the bottles that are suitable for these new handmade bitters, to design them and to highlight in a natural way the whole series as well as each individual flavor.

The target group: Mixologists, bar owners, all over Greece.

The design: Harmonious, ideal to embrace and envelop authentic recipes from natural ingredients with rich aromas. Each bottle refers to the packaging in which each “recipe” was kept there in the past, the British typography font with a color emphasis on each flavor.