The briefing: “We entrust you with the design and implementation, from start to finish, of crouton products that are manufactured and packaged in Heraklion, Crete.”

The mission: That’s eat! All the flavour of Crete, from the naming and packaging to the final promotion.

The target group: Modern consumers looking for something new for their kitchen, for a quick meal or a snack.

The design: Traditional packaging with a modern design, featuring the ingredients of the flavours and with an ecological, traditional profile that characterizes the Cretan healthy diet. Extension of the design to all forms of communication, integrated advertising line.