The briefing: “We want you to design from scratch our brand for the… softest and most delicious bread, rich in flavor and big in size.”

The mission: The creation of a new brand in the bread category, with sandwich bread and buns that will stand out on supermarket shelves, a project-assignment from Rezos Brands, covering every stage from concept design to implementation.

The target group: The whole family that seeks for a fluffier and more enjoyable experience in toasts, sandwiches and in kids’ snacks.

The design: “Earthly”, healthy, transparent, friendly and playful. The perfect design for an extra soft bread that is full of taste! The logo, typography and naming align with the entire product range and the whole series is easily comprehensible, both by color and visually.