The briefing: “We have a… vero Italian restaurant and we want to make it even better known.”
The mission: To create an Italian identity in every detail, from the name and logo to the sign, style, and symbolism.
The target group: Young at heart and in mind, si?
The design: Modern, with pale colours and a common theme of the hand gestures that Italians often use when they talk. Quick, witty messages, parla and enjoyment.
