The briefing: “We want balance and well-being to be reflected in every aspect of our new Pilates concept space in Qatar.”
The mission: To capture in the logo, name, corporate identity, site, and Pilates product design all the outstanding aesthetic, dynamism, luxury, athletic texture, atmosphere, and overall experience of the space.
The target group: People seeking a balanced, holistic, harmonious approach to exercise and life, with flow and serenity.
The design: A dynamic spectrum of colour, simplicity, calm, full body and mind flow, and accessible luxury. Simple lines, a boutique of emotions. Design and implementation that balances warmth with dynamism, high-quality services with a welcoming atmosphere.
