The briefing: “We want you to design our new and most valuable collection.”
The mission:To create from scratch the branding of a collectible series of wines that encloses the entire unique winemaking tradition of Achaia Clauss.
The target group: Greek and international market.
The design of the label: Sophisticated, imposing, with elegant lines, adapted to each handcrafted wine individually.
The Castro Clauss logo & brand naming:Through these collectible wines, we wanted to highlight the oldest winery in Greece, which is located on the homonymous hill with the imposing wineCastro, founded in 1861. We gave the name Castro Clauss and, moreover, on the labels, instead of names, we chose barrel codes where these exceptional wines are aged.
