The briefing: “We want to launch our innovative product, which comes directly from nature.”
The mission: To open a new chapter in natural air freshener and this can be seen through the logo, its presentation and its overall design.
The target group: Young people as well as 40+ with a minimal aesthetic who are interested in the environment and respect nature and themselves.
The design: Sophisticated, organic, made from recycled paper, with simple lines that refer to the Japanese philosophy of zen and simplicity. A series with color changes in the packages, depending on the essential oil each one contains. Sense of difference.
