The briefing: “We want to launch our first men’s perfume.”
The mission: To design a minimal packaging based on the corporate identity of this historic menswear company.
The target group: The man of today.
The design: Elegant and luxurious in line with the new corporate identity.
The blue and white box with the discrete tinted logo pattern indicates an air of freshness. The story of the perfume is revealed at the opening and the bottle consists an authentic statement of today’s man.
