The briefing: “We want you to create a unified product series for our sweetest works of art.”
The mission:To create from the beginning, from the brand naming to the promotion, a series of 11 Greek products that reflects a journey of taste in the Mediterranean flavors, a special Greek treat.
The target group:Greek and international market.
The design:Inspired by Greek mosaics, many “delights” together made up our Greek & Sweet logo, with the company’s S in the center. Colors of Greece throughout the range and practical sliding paper packages give a modern image of the handmade Skiadaresis’Greek delights that first appeared in Patras in 1946. Ideal for gifts as well.
