The briefing: “We want to give a modern profile to our traditional liqueur series.”
The mission: To renew the branding of the entire series of 7 liqueurs, to bring it up to date, highlighting each flavor individually.
The target group: Greek and international market.
The design: White, modern, the continuity of colors is added by the color of each liqueur. Strong logo like the name Pilavas which has been producing liqueur for 60 years. A combination of Greek tradition and modern taste.
