The briefing: “We need to refresh our corporate image while maintaining the same logo and colors.”
The mission: To design a fresh brand corporate identity with new tints of blue and red and, at the same time, to emphasize the slogan with typography for the DUR Fashion Company which is widely known, since 1960, as one of the most emblematic Greek brands on men’s clothes.
The target group: Men of all ages.
The design: Modern, elegant, luxurious design throughout the new corporate identity. In addition, the embossment applied on the logo creates a discrete and elegant result representing the essence of the DUR philosophy.
