The briefing: “We created handcrafted bitters from 100% natural ingredients and we want packaging that highlights them.”
The mission: To choose the bottles that are suitable for these new handmade bitters, to design them and to highlight in a natural way the whole series as well as each individual flavor.
The target group: Mixologists, bar owners, all over Greece.
The design: Harmonious, ideal to embrace and envelop authentic recipes from natural ingredients with rich aromas. Each bottle refers to the packaging in which each “recipe” was kept there in the past, the British typography font with a color emphasis on each flavor.
